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Big Blues: The Unmaking of IBM

By: Material type: TextTextPublication details: CrownDescription: 375 pagesISBN:
  • 9780517591970
Subject(s): DDC classification:
  • 338.7610041
LOC classification:
  • HD9696.C64
Summary: Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Lake Chapala Society 338.7 CARR (Browse shelf(Opens below)) 1 Available 43120

Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.

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