Big Blues: The Unmaking of IBM
Paul Carroll
Big Blues: The Unmaking of IBM - Crown - 375 pages
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
9780517591970
28419965
93005421
Business
HD9696.C64
338.7610041
Big Blues: The Unmaking of IBM - Crown - 375 pages
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
9780517591970
28419965
93005421
Business
HD9696.C64
338.7610041