The Design of Everyday Things
Donald A. Norman
The Design of Everyday Things - Basic Books - 272 pages
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
9780465067107
50752610
2003269451
Engineering
TS171.4
620.82
The Design of Everyday Things - Basic Books - 272 pages
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
9780465067107
50752610
2003269451
Engineering
TS171.4
620.82