000 00594nam a2200181 4500
010 _a93005421
020 _a9780517591970
024 _a28419965
050 _aHD9696.C64
082 _a338.7610041
100 1 _aPaul Carroll
245 1 _aBig Blues: The Unmaking of IBM
260 _bCrown
300 _a375 pages
520 _aChronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
650 _aBusiness
999 _c5294
_d5294