000 00764nam a2200181 4500
010 _a2003269451
020 _a9780465067107
024 _a50752610
050 _aTS171.4
082 _a620.82
100 1 _aDonald A. Norman
245 1 _aThe Design of Everyday Things
260 _bBasic Books
300 _a272 pages
520 _aFirst, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
650 _aEngineering
999 _c4521
_d4521