000 00658nam a2200181 4500
010 _a2004396914
020 _a9780968816677
050 _aP92.5.M3 F58
082 _a302.23092
100 1 _aJudith Fitzgerald
245 1 _aMarshall McLuhan: Wise Guy
260 _bDundurn Press
300 _a210 pages
520 _aCommunications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
650 _aMedia
650 _aBiography
999 _c2950
_d2950