000			01441nam a2200193 4500
010			_a2004008837
020			_a9781857883428
024			_a56063191
050			_aGN560.M6
082			_a303.482
100	1		_aNed Crouch
245	1		_aMexicans and Americans
260			_bNicholas Brealey America
300			_a288 pages
520			_aMexicans and Americans: Cracking the Cultural Code gets to the heart of our differences and lays the groundwork for cultural fluency. Here is a humorous and insightful firsthand look at how to succeed in working with Mexicans on either side of the border. Steeped in the richness of Mexican culture and history, Ned Crouch helps us understand the most critical elements that determine what works and what doesn't when Mexicans and Americans come together in business: our different views of time and space, and our construction and use of language. He debunks the 'manana' stereotype and offers specific advice on how to cross the cultural divide that separates our views on hierarchy, authority, class and gender. Real business examples and dozens of personal dialogues from a range of professions - like waiters, cab drivers, lawyers, engineers and CEOs - demonstrate common Mexican and American mindsets. Ned Crouch draws on a lifetime of experience to show how Mexicans and American gringos can engage with and enrich each other.
650			_aMexico
650			_aCulture/Customs
999			_c1143 _d1143