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Marshall McLuhan: Wise Guy

By: Material type: TextTextPublication details: Dundurn PressDescription: 210 pagesISBN:
  • 9780968816677
Subject(s): DDC classification:
  • 302.23092
LOC classification:
  • P92.5.M3 F58
Summary: Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Lake Chapala Society BIO McLU (Browse shelf(Opens below)) 1 Available 53450

Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."

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