TY  - BOOK
AU  - Paul Carroll
TI  - Big Blues: The Unmaking of IBM
SN  - 9780517591970
AV  - HD9696.C64 
U1  - 338.7610041 
PB  - Crown
KW  - Business
N2  - Chronicles the decline of IBM, explaining how corporate pride,  inflexibility, bad decisions, and an inability to understand a changing  marketplace has led to IBM's fall. 100,000 first printing. $100,000  ad/promo. Tour
ER  -