TY  - BOOK
AU  - Judith Fitzgerald
TI  - Marshall McLuhan: Wise Guy
SN  - 9780968816677
AV  - P92.5.M3 F58 
U1  - 302.23092 
PB  - Dundurn Press
KW  - Media
KW  - Biography
N2  - Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
ER  -