TY  - BOOK
AU  - Brenner,Joël Glenn
TI  - The emperors of chocolate: inside the secret world of Hershey and Mars 
SN  - 0679421904 (alk. paper)
AV  - HD9200.U54 H473 1999
U1  - 338.7/664153/0973 21
PY  - 1999///
CY  - New York
PB  - Random House
KW  - Hershey, Milton Snavely,
KW  - Mars, Forrest.
KW  - Hershey Foods Corporation
KW  - History
KW  - Mars, Incorporated
KW  - Chocolate industry
KW  - United States
KW  - Candy industry
KW  - Chocolate candy
KW  - Marketing
KW  - Competition
KW  - Case studies
N1  - Includes bibliographical references (p. 325-343) and index
UR  - http://www.loc.gov/catdir/bios/random058/98021610.html
UR  - http://www.loc.gov/catdir/samples/random044/98021610.html
UR  - http://www.loc.gov/catdir/description/random0412/98021610.html
ER  -