Brenner, Joël Glenn. <br/><br/>
The emperors of chocolate :  inside the secret world of Hershey and Mars / 
Joël Glenn Brenner. 
 - New York :  Random House,  c1999. 
 - xiv, 366 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 325-343) and index. 
<br/><br/><label>ISBN: </label>0679421904 (alk. paper) 
<br/><br/><label>LCCN: </label>98021610  
<br/><br/><label>Subjects--Personal Names: </label><br/>Hershey, Milton Snavely, 1857-1945. <br/>Mars, Forrest.
<br/><br/><label>Subjects--Corporate Names: </label><br/>Hershey Foods Corporation--History.<br/>Mars, Incorporated--History.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Chocolate industry--History.--United States<br/>Candy industry--History.--United States<br/>Chocolate candy--Marketing--History.--United States<br/>Competition--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HD9200.U54  / H473 1999 
<br/><br/><label>Dewey Class. No.: </label>338.7/664153/0973