TY - BOOK AU - Arie de Geus AU - Peter M.Senge TI - The Living Company SN - 9780875847825 AV - HD31 U1 - 658 PB - Harvard Business School Press KW - Management KW - Business N2 - In The Living Company, the man who first introduced the revolutionary concept of the learning organization turns his attention to identifying the critical characteristics of organizational longevity. The book speaks to everyone trying to adapt to a turbulent business environment ER -