"Selling my product online opens up a new world of opportunity, but I have so many questions before I take the leap. Does it cost a lot of money to establish an account? Is it realistic for a small business? What about security issues? How do I get noticed if I do set up shop?"Many Canadian business people recognize that online sales is an exciting, cutting-edge phenomena, but most of them don't know where to start or how to make the most of this powerful business option. Designed as a roadmap for merchants, this innovative book will close the gap between the hype and the real Internet profits.Written by two of Canada's foremost Internet experts, Selling Online takes the reader through the entire process covering online shopping, customer service issues, business planning, selecting an e-biz platform, changing consumer behaviour and the nuts and bolts of SET and SSL.This book is a trusted resource that will guide merchants step-by-step, through the e-commerce maze.