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The emperors of chocolate : inside the secret world of Hershey and Mars /

Brenner, Joël Glenn.

The emperors of chocolate : inside the secret world of Hershey and Mars / Joël Glenn Brenner. - New York : Random House, c1999. - xiv, 366 p. : ill. ; 25 cm.

Includes bibliographical references (p. 325-343) and index.

ISBN: 0679421904 (alk. paper)

LCCN: 98021610

Subjects--Personal Names:
Hershey, Milton Snavely, 1857-1945.
Mars, Forrest.

Subjects--Corporate Names:
Hershey Foods Corporation--History.
Mars, Incorporated--History.

Subjects--Topical Terms:
Chocolate industry--History.--United States
Candy industry--History.--United States
Chocolate candy--Marketing--History.--United States
Competition--Case studies.--United States

LC Class. No.: HD9200.U54 / H473 1999

Dewey Class. No.: 338.7/664153/0973

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The emperors of chocolate : inside the secret world of Hershey and Mars /